Privacy Policy
Last Updated: January 2026
malcolm-williamson.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the website includes:
- Personal Data: Name, email address, and any other information you voluntarily provide
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookie Data: Information stored through cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on pages, links clicked, and referral sources
- Location Data: General location information based on IP address
How We Use Information
We use the information we collect for the following purposes:
- Analytics and performance monitoring to understand user behaviour
- Affiliate tracking and commission management with partner casinos
- Site improvement and optimization of user experience
- Marketing and promotional communications (with your consent)
- Fraud detection and security purposes
- Compliance with legal and regulatory obligations
Cookie Policy
We use cookies and similar technologies to enhance your experience on our website.
Types of Cookies:
- Essential Cookies: Required for basic website functionality
- Analytics Cookies: Help us understand how visitors use our site
- Affiliate Cookies: Track clicks and referrals to partner casino websites
- Marketing Cookies: Used for advertising and promotional purposes
Cookie Opt-Out: You may refuse cookies by adjusting your browser settings. Please note that disabling cookies may affect website functionality. You can also opt out of analytics tracking through third-party opt-out mechanisms provided by analytics providers.
Third-Party Links
Our website contains links to third-party casino operators and affiliate partners. We are not responsible for the privacy practices of these external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in gambling activities.
Important: The casinos and services linked from our site operate independently. Their data handling, terms, and responsible gambling policies are their sole responsibility.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your data (subject to exceptions)
- Right to Restrict Processing: Request limitation of how we use your data
- Right to Data Portability: Receive your data in a portable format
- Right to Object: Object to processing for marketing and other purposes
- Right to Lodge a Complaint: File a complaint with the UK Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.
- Personal data provided through contact forms: Retained for 2 years or until you request deletion
- Analytics data: Retained for up to 14 months
- Affiliate tracking cookies: Retained according to partner agreements (typically 30-90 days)
- Server logs: Retained for up to 30 days for security purposes
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Email: [email protected]
Website: malcolm-williamson.co.uk
We will respond to your request within 30 days as required by GDPR.
Data Protection Authority: If you wish to lodge a complaint, you may contact the Information Commissioner's Office (ICO) at ico.org.uk.